There's content that drives traffic to your website, and then there's content people look at as they're buying your product. Steffen explains that there are two different types of content you can focus on, and if you can clearly differentiate between the two, you’re able to make data-driven decisions and drive the most ROI. We start by discussing the question that has all of LinkedIn fired up: How accurate is attribution, really? How can you use it to get people like the CEO, or CFO, on board the content train?
Linkedin mixmax how to#
Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream Data to talk about how to properly use attribution to see ROI from content and SEO. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’”
What do you think? Does Mixmax look interesting to you? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook.“At the end of the day, we’re not trying to say we do magic. It’s trickle-down economics in effect, as the two lower-priced plans, Starter, and Small Business, won’t be getting any of the new features for the foreseeable future. You can add the dialer for an extra $20 per user/month on the $49 month/user growth plan, and the LinkedIn Sales Navigator integration is available on both the growth and enterprise plans.
Linkedin mixmax free#
Everyone (including free users) get the refreshed UI, Beast Mode and the Salesforce dialer, however, come bundled with the enterprise plan (which is the top-tier and doesn’t have a published price). With anything salesperson-related, you really do get what you pay for. I know some people would use that time to get more work done-but I hope most would use it for pursuits like connecting with a friend over coffee, helping your child with homework, or even volunteering in your community. The 30 minutes you used to spend reading e-mail could be spent doing other things. With Bill Gates talking recently in the MIT Technology Review about his hopes for “AI-driven personal agents” to make our unwieldy inboxes more manageable, I bet he’d approve of the changes Mixmax is bringing to Gmail (as long as they’re not used for spam). Sounds like a great feature, maybe dial down the bro-mode branding though, k? There’s also a new “Beast Mode” in Mixmax 2.0, which is a task automation tool to help customer-facing users do batch processing and prioritize their workloads. Oh, and there’s a Salesforce-linked dialer widget so you can make calls straight from the Mixmax extension. That integration is also getting some new tricks, with Mixmax automatically creating a new contact in the CRM tool when a prospect’s email address isn’t in your database already. Mixmax already has integration to Salesforce, making it an (almost) one-stop-shop for salespeople who want that competitive edge.
Other useful integrations include being able to see a recipient’s LinkedIn profile including the Icebreakers section, just as if you were using LinkedIn’s own tools. Mixmax can also leverage LinkedIn’s messaging tools, making InMail easy to manage from Gmail. Version 2.0 also chains itself to LinkedIn in a much deeper way, with integration to the LinkedIn Sales Navigator enabling more ways to generate sales leads. It certainly looks smooth from the screencast below, with more functionality than you can shake a (virtual) stick at.
The upgraded version of the Mixmax tool integrates better with the Gmail interface and no longer clashes with other popular extensions such as Grammarly. Not just an email tracking tool, Mixmax wants to “do the impossible with email,” and believes that everything we can do on the web, should be possible right from our humble inbox. Mixmax, the popular tool to supercharge your Gmail inbox turns 2.0 today, with a new version of its Gmail-based tool and plugin for Chrome.
0 kommentar(er)
